Colour
Blocks
Those who favour dopamine dressing extol the theory that wearing brighter colours and bolder patterns – i.e. your happy clothing – can elevate your mood. And after a miserable 18 months, people are getting good at finding little ways to conjure joy.”

In a time of discomfort and stress, post-lockdown fashion took over, where we rushed outside and dressed ourselves in brighter, bolder clothing. Loud, unapologetic colours left individuals feeling refreshed, energised and confident. We ditched our overworn comfort clothes and let our imaginations lead us to re-discover the world with an upbeat, creative stride. Still uncertain of the future and processing the past, vibrant clothing produced a significant and positive psychological effect for the individual who used what they wore as an outlet for their exuberance and a way to boost their self-confidence shaken by global events.
This bold and decisive colour saturated fashion photography, consisting of 24 images, complimented by a contextual, photographic zine opens up a whole new perspective on how we have collectively built back up the ‘blocks’ to establishing a bettered self. The fashion, design and aesthetics of this work explore the initial hesitancy and our exuberant attempts to re-engage with this new world, pushing us to express who we truly are.






















